Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The NBA is giving a handful of YouTubers access to a decade’s worth of game footage. | | |
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howdy! | | | | | This week’s Media Briefing looks at referral traffic from search and search-related platforms. | | |
| Advertisement |  | | |
| | | | | The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. | | |
howdy! | | | | | “Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is. | | |
| | | | | DSPs with effective service support allow advertisers to focus on performance while the platforms handle the intricacies of real-time bidding, audience targeting and optimization. | | |
howdy! | | | | | Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands. | | |
| Advertisement |  | | |
| | | | | While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. | | |
howdy! | | | | | Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. | | |
howdy! | | | | | Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. | | |
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