Ninety percent of the CMOs surveyed by the Event Marketing Institute in 2016 said they would allocate more money to events and experiences in the following year. Here's why publishers like The New York Times, Conde Nast and Meredith are adding experiential marketing services.
Politico wants to expand across Europe and beyond. To test the waters, it's using pop-up newsletters in Germany, the U.K. and France that cover topics of interest to those countries but outside the scope of Politico Europe's main verticals.
Shoe retailer DSW now considers influencers an extension of its store associates. The shift is part of the company's efforts to standardize its influencer marketing strategy while making it a larger part of its digital marketing budget.
Nearly 63 percent of publishers said they use muted autoplay video in a Digiday survey of more than 50 industry executives. Subscribe to Digiday+ to learn more about how publishers are balancing the monetization of their sites with user experience improvements.
The latest Digiday magazine features big ideas for how to use technology advances to "fix" digital media and marketing. Download three of them here.
The agency world is more complex now than ever. Susan Credle, FCB's global chief creative, is coming to the Digiday Agency Summit in Charleston, SC from Oct. 23 - 25 to share where she thinks the agency world is going. Find out how to join us today.
