The much-discussed shift from brand safety to brand suitability never really happened. Or at least it hasn’t for one publishing exec. Additional coverage: - In the second episode of our Is This The Metaverse? podcast, hosts Alexander Lee and Sara Patterson speak to the creators of virtual fitness platforms such as Zwift — who say that their product is certainly part of the metaverse — and sit in on a VR gym class populated by fantasy-inspired dragons and life-sized otters.
- Recent reports found that ad revenue is finally on the rebound, but rebounding from the bottom isn't necessarily a straight shot up.
- RFP requests have increased compared to this time a year ago, and advertisers are recalibrating interest in upper-funnel ad options, Hearst Magazines' global CRO said on the Digiday Podcast.
- It's an unusual moment for linear TV, which is likely adding to the ongoing perception shift of TV among marketers who may now question if they need TV rather than assume its necessity. More in this Digiday+ Marketing Briefing.
- In traditional sports, parents introduce their kids to their favorite leagues and teams, who eventually hand that fandom down to their own children, and so on and so forth. The jury is still out on whether a similar type of generational passing down will take shape within the esports community.
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| | | | | The much-discussed shift from brand safety to brand suitability never really happened. Or at least it hasn’t for one publishing exec. | | |
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howdy! | | | | | In the second episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson speak to the creators of virtual fitness platforms such as Zwift — who say that their product is certainly part of the metaverse — and sit in on a VR gym class populated by fantasy-inspired dragons and life-sized otters. | | |
| | | | | Join this online panel on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. | | |
| Advertisement |  | | |
howdy! | | | | | Boostr’s and Operative’s recent reports found that ad revenue is finally on the rebound, but rebounding from the bottom isn’t necessarily a straight shot up. | | |
| | | | | For agencies, dynamic advertising is a critical tool for serving personalized creative to the right audiences. Take this survey and tell us how your teams are innovating within your DCO program for a $5 gift card. | | |
howdy! | | | | | RFP requests have increased compared to this time a year ago, and advertisers are recalibrating interest in upper-funnel ad options, the publisher’s global CRO said on the Digiday Podcast. | | |
| Advertisement |  | | |
| | | | | By leveraging marketing mix modeling, the Asahi team is analyzing the performance of key marketing channels against sales and revenue performance. | | |
howdy! | | | | | It’s an unusual moment for linear TV, which is likely adding to the ongoing perception shift of TV among marketers who may now question if they need TV rather than assume its necessity. | | |
howdy! | | | | | In traditional sports, parents introduce their kids to their favorite leagues and teams, who eventually hand that fandom down to their own children, and so on and so forth. Esports has only existed in its modern form since 2000, so the jury is still out on whether a similar type of generational passing down will take shape within the esports community. | | |
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