Happy Monday,

Augmented reality is entering a new phase of its journey. Today we look at some of the key developments that make now the right time to adopt AR in marketing.

The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential.

In addition to 5G connectivity, a number of technological developments are coming together to propel AR into the mainstream. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers.

Also, UiPath’s Venu Kannan highlights how automation can enhance the retail experience in 2021 and beyond.

He writes: To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will manage increased demands and deliver thoughtful and efficient customer service.