Gender cliches in advertising are now officially a thing of the past ... or are they? Earlier this week, British regulatory body the Advertising Standards Authority made headlines around the world by announcing its plans to take "a tougher line" on "ads that mock people for not conforming to gender stereotypes" in order to better...
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Advertising & Agency Daily
July 20, 2017
Your overview of the agency world
Agencies and brands believe they can filter out stereotypes
By Kristina Monllos, Patrick Coffee
Gender cliches in advertising are now officially a thing of the past ... or are they? Earlier this week, British regulatory body the Advertising Standards Authority made headlines around the world by announcing its plans to take "a tougher line" on "ads that mock people for not conforming to gender stereotypes" in order to better...
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Open dialogue fuels trust-based marketing relationships
By James Cooper
Who's up for some crispy pufferfish?
By Gabriel Beltrone
Star endorsers are 'Unlike Any' in Droga5 work
By Katie Richards
The shoe company was inspired by true tales from real customers
By Robert Klara
Like any marketing chief for a major brand, Dave Schneider gets a lot of feedback from customers. But shortly after taking his job as CMO at the venerable Red Wing shoe company three years ago, Schneider noticed that many of those customers had more than just feedback to offer--they had remarkable stories about their boots....
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