LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech. The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu. From sister site, Modern Retail: The case for and against retail giants like Amazon and Walmart getting into stablecoins. Other things to know about Join this virtual event on July 17 for a discussion on why personalization is an essential conversion driver for Black Friday. Learn about real-world examples from leading brands using scalable personalization tools. Sponsored by Contentful. To keep up as audiences change how they find and engage with content, A+E is rebranding. Executive Ann McGowan talked through the rebrand, and how the company is embracing a digital-first mindset. Sponsored by A+E Global Media. The brands that use interactive features are the ones that will truly engage consumers and stand out in a crowded space. See how some advertisers are using interactive video. Sponsored by PadSquad.
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Within most organizations, marketing is often the only department where person-level resolution is operationalized at scale. However, many of the most valuable business functions — revenue management, sales, loyalty and analytics — depend on the same core requirement: the ability to recognize individuals accurately across systems and contexts.
Without meaningful data or audience insights, personalization efforts fall flat, ad performance suffers and revenue is unpredictable. Instead, savvy publishers like Texas Monthly and Axios are leveraging a valuable asset: their own audience data.
The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.
Marketers are under more pressure than ever to deliver personalized, high-performing campaigns while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks. A connected campaign strategy uses the same consumer identity across planning, activation and measurement to connect ad exposures to real-world outcomes — from online conversions to in-store visits.
