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Ovation saw a 30% upfront volume increase By Jason Lynch As media companies continue to consolidate--with AT&T/Time Warner and Discovery/Scripps mergers on the horizon--it would seem harder and harder for the few remaining independent cable networks to continue sticking it out on their own, especially in a world of skinny bundles. But at least one of those networks, Ovation, couldn't be happier to be going... Read more » |
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Serving a TV audience that's more fragmented than ever By A.J. Katz |
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Promoted Content by FlockU | Here’s why they’re not paying attention to you |
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Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising By Jason Lynch |
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Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals By Jason Lynch |
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The Update debuts a month after NBC News rolled out its own twice-daily program By Jason Lynch Just one month ago, there weren't any daily news shows on Snapchat. Now there are two competing programs on the platform, with CNN joining NBC News' month-old Stay Tuned in rounding up the day's biggest news for Snapchat's young audiences. CNN and Snap announced today that CNN will launch The Update, a daily Snapchat news... Read more » |
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