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Why This Simple Beaded Bracelet Won a Grand Prix for Good at Cannes Joining culture and medicine By Angela Natividad CANNES, France--Alongside Afghanistan's Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, "The Immunity Charm," also won the most awards ever at Lions Health--four gold Lions, four silvers and one bronze. "This important award represents how powerful creative solutions to public...
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Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes JWT and the Geena Davis Institute on Gender in Media team up By Kristina Monllos CANNES, France--Advertising, just like television and film, doesn't represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel...
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How Goodby Silverstein Found Hundreds of Cheetos Artful Enough to Be in Their Own Museum Orange wins gold in Cannes as brand rides a social phenomenon By Kristina Monllos CANNES, France--Not every Cheeto was right for the Cheetos Museum. Goodby Silverstein & Partners asked its creatives to dig through hundreds of bags of the snack to find unique shapes that resemble, say, Abraham Lincoln or the Loch Ness Monster. Those were then displayed like pieces of art. It paid off. The team behind the...
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Snap Spectacles Win 3 Golds at Cannes for Their ‘Functional, Beautiful’ Design All eyes are on Snapchat at this year's festival By David Griner CANNES, France--Snapchat, already one of the most visible brands at this year's Cannes Lions thanks to its towering Ferris wheel at the festival's entrance, is also catching the eye of jurors for the design of its Snap Spectacles. The wearable today won three gold Lions, with two in Product Design and one in Design. It...
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How a Few Bad Campaigns Sparked Diageo to Make 3 Truly Inspiring Ones CMO Syl Saller on brand purpose By Katie Richards CANNES, France--How do you know when you've created great work? You make some really bad stuff first. That was the message from beverage company Diageo CMO Syl Saller and global head of Baileys and beers for Diageo Mark Sandys in their keynote address at Cannes Lions this year. "We have all made bad work. Why...
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Oddly Shaped Soccer Fields Earn Thailand Its First Grand Prix, in Design AP Thailand and CJ Worx win big at Cannes By Katie Richards CANNES, France--Thailand won its first Grand Prix award ever tonight, thanks to a campaign from property development company AP Thailand and digital ad agency CJ Worx. The campaign is called "The Unusual Football Field" and the idea is simple. In the heavily populated district of Khlong Toei in Bangkok, the agency took any empty spaces,...
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R/GA Wins Grand Prix in Media for Helping Jet.com Move From Startup to Power Player Fearless Girl racks up a few more awards as well By Katie Richards CANNES, France-Jet.com came onto the scene in 2014 as an e-commerce company hoping to take on major brands including Walmart and Amazon. In just a few years, the brand transitioned into a $3.3 billion company, in part, according to the Media jury at Cannes Lions this year, due to the great media strategy behind its...
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