Good morning, Marketer, and what’s down the road for genAI?
Michael Brenner writes about maximizing your content marketing. Can we get some genAI help with that? Right now and in the immediate future, yes you can (but keep an eye on it). Further down the road, though, I can see storms gathering.
When Gates, Musk and Zuckerberg are in the same room with senators for a private summit on AI regulations, things are moving fast. Of course, there are many safety and ethics issues they might have discussed. But how about copyright?
GenAI is actually reliant on content creators (and their copyrighted work) in a much more fundamental way than content creators are reliant on genAI. The Lascaux cave painters didn’t rely on genAI to come up with images; but genAI needs work like theirs to be able to generate “cave painting”-style images.
Something has got to give — and this is a topic we’ll be exploring more in the days and weeks to come.
Kim Davis,
Editorial Director
