Marketers have a lot on their minds when it comes to TikTok these days, but one area they're not worried about is the pixel, the bit of TikTok code that a marketer places on their site to track whether any of its visitors came from the app. Additional coverage: - This week's Digiday+ Future of TV Briefing looks at how programmatic advertising may play a more central role in this year's upfront deals.
- Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce in a new Digiday+ Research survey.
From our Digiday Publishing Summit: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers have a lot on their minds when it comes to TikTok these days, from the geopolitical tensions over the app’s supposed ties to the Chinese government to whether they should be funding some of the content on it. | | |
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howdy! | | | | | Ingenio has used generative AI technology to publish over 11,000 articles and will soon launch a spiritual guide chatbot. | | |
| | | | | As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how programmatic advertising may play a more central role in this year’s upfront deals. | | |
| | | | | Marketers: How are you using marketing data in 2023? How is data enrichment and analysis powering your campaigns and marketing outcomes? Take this survey and we’ll send you a $5 gift card. | | |
howdy! | | | | | At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McLean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing. | | |
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| | | | | Publishers are working to establish more effective channels to Gen Z and young millennial audiences, building long-term relationships based on what they’re learning about what the two demographics want from their news and entertainment. | | |
howdy! | | | | | Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce. | | |
howdy! | | | | | Wirecutter is hoping to deepen its relationships with readers to become a go-to source not only for making a purchase, but also for early stage product discovery. | | |
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