Toyota sold just shy of 2.5 million vehicles in America last year, making the 80-year-old company the sales leader for the fifth year in a row among automotive brands. There's just one thing: Toyota isn't an automotive brand. Not anymore, anyway. "The vision for the company is to communicate a brand shift from vehicles to...
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November 17, 2017
Morning Digest
What marketers need to know today
Presented By
Macerich Media Network
Why Toyota, the Car Company, Now Wants to Be Known More as a ‘Mobility’ Company
‘Evan’ and Fearless Girl Wrap Up a Year of Accolades With Grand Prix Wins at Epica Awards
Promoted Content by NBCU Hispanic Group
Why Spanish Should Be the New Language of Marketing
Hispanics have $1.5 trillion in purchasing power
Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners
Neglecting the Latino Community Is Hollywood’s Multibillion-dollar Missed Opportunity 
After a Recount of Procter & Gamble’s Contentious Proxy Vote, Activist Investor Nelson Peltz May Get His Way
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