The "Epic Split" commercial for Volvo Trucks, which took the Internet by storm four years ago this November, was embraced by millions of people (86 million and counting on YouTube, to be exact). But to Erik Norin, creative director at Mother New York, it felt like it was almost made just for him. As a...
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Morning Digest
August 28, 2017
What marketers need to know today
Erik Norin dissects Volvo Trucks and his other favorite ads
By Tim Nudd
The "Epic Split" commercial for Volvo Trucks, which took the Internet by storm four years ago this November, was embraced by millions of people (86 million and counting on YouTube, to be exact). But to Erik Norin, creative director at Mother New York, it felt like it was almost made just for him. As a...
Read more »
Ad firm cites 'unfair process,' says arbiter acted improperly
By Kristina Monllos
Timed to GoT finale, spot heralds a new kind of networking
By Patrick Coffee
And most of them are really bad
By Christopher Heine
Organization with 20 different properties unites under a plus sign
By Robert Klara
Next month, the Advertising Club, the venerable New York organization best known for its Andy Awards, will debut the first refresh of its brand identity in some 15 years. It's a never-ending task for any brand to stay current but all the more so if it's been around a long time, and the Advertising Club...
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