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| No room for the old ad model in this brave new world By David Shing No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Read more » |
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| Revisiting the pith helmets, Jeeps and life-size giraffes By Robert Klara |
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| Marketers weigh in on the changes By Lauren Johnson |
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| 'People notice,' the amusingly awkward ads warn guys By Tim Nudd |
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| Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ... Read more » |
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| Its message: 'coffee first, everything else second' By Katie Richards In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign. Read more » |
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| And they should put their caps on By Christine Birkner With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap of MLB, launched ... Read more » |
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| Featured Jobs | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | 360i with the Dentsu Aegis Network New York City, New York (US) | | JWT Atlanta, Georgia | | |
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| HyperAdapt 1.0 coming this holiday season By Kristina Monllos The Nike Mag is finally coming. Well, sort of. A version of it, at least. Read more » |
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| WPP shop helped write the client's 'infectious' jingle By Patrick Coffee Six weeks after ending its seven-year relationship with McKinney, insurance giant Nationwide has officially named WPP's Ogilvy & Mather New York as its new creative agency of record without a review. Read more » |
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| Home improvement chain rebrands under new CMO By Tim Nudd Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your Home Happy," and hopes in ... Read more » |
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