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April 27, 2021
 
 
 
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Why We Must Meet Ag Producers Where They Are On Conservation And Climate
 

It takes my breath away to witness the speed at which farmers and ranchers have been anointed as planetary superheroes. That’s encouraging, but we also need to check the science and on-the-ground reality. No doubt agriculture has a substantial role to play in avoiding catastrophic climate change, but there isn’t consensus on just how big that role is, as Kinsie Rayburn explains. At the same time, as America’s Conservation Ag Movement chair Jay Vroom writes for us, conservation agriculture holds the keys to achieving many of the UN’s Sustainable Development Goals. Worryingly, there is a significant information gap in producers understanding what all this means for them. My big takeaway? We need to continue to invest in understanding the science. And we also need to ensure that we’re meeting producers where they are and listening to what they need. The stakes are simply too high for missteps right now. Our mission at Trust In Food guides us in ensuring we get it right, and that the planet and producers benefit.

Yours In Regenerative Ag,

Amy Skoczlas Cole
Executive Vice President
Trust In Food, a Farm Journal initiative
 
 
 
 
How Much Can Farming Address Climate Change?
 
Shared by Kinsie Rayburn, Conservation Knowledge Officer, Trust In Food: Although many climate solutions propose end-use solutions that focus on managing of pollution or waste after it has been produced, a better first step would be to address sources of pollution and waste. This would reduce the need to task the environment with absorbing the effects of pollution via land, coasts and oceans.
 
 
 
 
How U.S. Farmers Can Use Digital Ag Tech To Build Demand, Address UN SDGs – Part 2
 
Shared by Jay Vroom, Shared by Jay Vroom, Chairman, Trust In Food and America’s Conservation Ag Movement Board of Advisers: Now to pivot back to what I care about—the American farmer. How do markets and profits flow from the United Nations and global sustainability trends? 
 
 
 
 

News We’re Following
 

PepsiCo Aims To Regeneratively Farm 7M Acres By 2030 (via Sustainable Brands)

Shared by Rebecca Bartels, Director of Business Development, Trust In Food: The company’s goal is to scale regenerative farming practices across its entire agricultural footprint, reduce at least 3 million tons of GHGs and improve livelihoods of farmers across its supply chain. "By focusing on regenerative agriculture practices at the local level to improve soil health, we can build a stronger foundation for our products and help make the entire food system more sustainable," Chief Sustainability Officer Jim Andrew explains.
 
 

The Down-Low from DC: Ag Secretary Tom Vilsack on Climate Solutions (via Field Work)

Shared by Kinsie Rayburn, Conservation Knowledge Officer, Trust In Food: Farmer hosts Mitchell Hora and Zach Johnson present an engaging interview with the USDA leader. Listen in particular for topics such as growing consumer demand for sustainable food, how to develop carbon markets that serve farmers first, opportunities to convert farm waste into economic opportunities, and ways producers can ensure their needs are reflected in future ag policy.
 
 

Most Trusted Brands 2021 (via Morning Consult)

Shared by Ethan White, Manager of Farmer Engagement and Outreach, Trust In Food: In a list that is dominated by big data, finance, technology and entertainment companies, Nestlé was the only food company to score within the top 15 brands that are trusted by consumers worldwide. Yet the research suggests food and beverage companies and restaurants have an edge over some other kinds of organizations globally, with a majority of consumers reporting they trust them to "act in the best interest of consumers."
 
 
 
 
 
 
 
 
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