|
| |
|
|
Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era Brands face one of their greatest challenges to date By Peter Mühlmann This is the age of distrust. Fake news infiltrates the media daily. It inundates social media feeds and tempts with the most appealing of clickbait headlines. For marketing's underbelly, it has been a gold mine, but it has come at the cost of trust and consumer confidence. Peter Muhlmann Never before has the general public...
Read more » |
|
| |
|
| Promoted Content by Polar | | |
|
|
| |
|
| |
|
Ikea’s Top Designer on the Gift of Failure and the Future of Democratic Design Marcus Engman says Ikea is more than just a brand By Katie Richards AMSTERDAM, Netherlands--As head designer at Ikea, Marcus Engman is responsible for managing a team of 20 designers who dream up and produce all the products Ikea brings to its shelves every year. At this week's "What Design Can Do" conference here in Amsterdam (focused mostly on how designers can address climate change), Engman spoke about...
Read more » |
|
Deutsch Hires Former Wieden + Kennedy China Planner to Lead Its Strategy Department Rob Campbell moves from Shanghai to L.A. By Patrick Coffee Deutsch reached all the way around the world to find its newest executive. Today, Wieden + Kennedy veteran Rob Campbell officially joins the agency's Los Angeles office as chief strategy officer. Campbell starts on May 30 and will report directly to president Kim Getty, filling a role that has been vacant since the late 2015...
Read more » |
|
TBWA Names New Global Chief Creative Officer Chris Garbutt was elevated to the role By Erik Oster TBWA has a new global chief creative officer to oversee creative direction and development across TBWA offices around the world and a client roster including Apple, Adidas, Accenture, Nissan and Michelin. The agency elevated Chris Garbutt to the role from his previous position as global creative president and chief creative officer of TBWA\New York. "To...
Read more » |
|
| |
|
Kik Is Developing a Cryptocurrency to Democratize the Digital World and Boost Engagement It gives marketers an alternative to Google and Facebook By Marty Swant With hopes of boosting user and brand engagement while also decentralizing the digital duopoly of Google and Facebook, Kik, the messaging app, is creating its own cryptocurrency. Today, the Canada-based company is debuting Kin, and the digital currency will become the primary payment method for transactions on the platform. Kin--which will be created as an...
Read more » |
|
Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names Plus, one cautionary tale By Lauren Johnson Artificial intelligence can write copy and manage programmatic media buying at warp speed. It can drive a car and even diagnose cancer. AI is increasingly acting like humans, so companies are putting big resources and marketing money into branding AI with human-like qualities, down to naming their technology after people. Amazon reportedly picked Alexa for...
Read more » |
|
Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe Get to know your feet better By Angela Natividad Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
Read more » |
|
