🎛️ Why you shouldn't cut marketing in a down economy

For some reason, marketing is the first thing to get cut in a tough economy. It makes no sense. That’s when you want to hold on to your customers and grab them from companies that clearly don’t know what marketing is for. Gartner’s Ewan McIntyre talks about this and other marketing lessons learned from past financial crises.

Do you ever look at a celebrity endorsement and wonder what the heck the brand was thinking? As Shiv Gupta points out, influencer marketing should be a data-driven business decision, not a vibe check. Read his article for the insight and the humor.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

Why AI proficiency is today’s must-have marketing skill

This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.

B2C marketing

In a world of tariffs and turmoil, marketing’s insight is a superpower

CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time.

Marketing artificial intelligence (AI)

5 stories for marketers coming out of Google Cloud Next 2025

From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.

Performance marketing

26 A/B testing ideas

These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

B2C marketing

Most celebrity endorsements are expensive mistakes

From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners.

Email marketing

Apple and Gmail make it harder for email campaigns to get to the inbox

With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

Email marketing

Interactive email is the game changer brands can’t ignore

Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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