| A few weeks ago, I was having a call with my friend Austin... Who does a ton of the marketing and content for my business. Now... Austin's a super hard worker, a killer copywriter, and a bright young man. But... Like a lot of high-performers and entrepreneurs, he has a "fatal flaw" I've been coaching him through to help him grow to the next level. He tries to do everything himself. Even when he's overwhelmed with more projects than anyone could reasonably handle on their own... ...His response is always the same, "I've got this and I can do more." For a long time... He thought being a high-performer meant suffering in silence, doing all of the work himself, and saying "yes" to everything that I (or any of his other clients) sent his way. An attitude I'm sure a lot of you can relate with... Anyway... During our call I told him point blank that he was doing too much... And that, if he didn't let go of his insane work load and prioritize the things that really matter... ...He would burn himself out and likely drop the ball on some important projects. At first, he fought back hard... "I've got the time!" he told me, "I just need to dial my systems in and be more productive." But when I went a little bit deeper, it started to click... "I know you can do more..." I told him, "But I don't want you to. I want you to focus on your ONE thing and find other people who can do everything else" I continued... "Don't let yourself become the bottleneck here... if we can buy speed by hiring other people, you'll be more effective and we'll all make a lot more money" I could almost see his eyes light up. In his mind... Hiring other people to do what was originally "his job" had meant he was failing. But what he missed was... it had nothing to do with him. It was about doing what was best for the business, our team, and our customers. Because if I paid someone else to handle the 15+ hours of work he was spending each week on things that were no longer his job... ...He was able to do what we really needed him to do much more effectively. And that's a big lesson that some entrepreneurs don't learn for decades... If you want to grow FAST... You need to stop asking yourself, "What do I need to do?" ...And start asking "WHO can do this for me so I can spend 98% of my time in my area of genius?" I've noticed that the most successful clients I work with are not the ones who do the most work or are the most productive people themselves... ...But the entrepreneurs who are willing to let go, be humble, and ask for help when they need it. Doing too much and working insane hours isn't a badge of honor... it's a sign of arrogance. It typically means that (subconsciously)... ...You care more about "being a hustler" than you do about doing what's right for the clients you serve and the people on your team who depend on you. I know this sounds harsh... But I can tell you from personal experience that suffering in silence and doing everything yourself NEVER leads to sustainable success. The only way to stop "struckling" and start building the Empire you've always wanted to create... ...Is to surround yourself with people who can help you find and implement the solutions you need to grow fast. Whether it's a coach... an assistant... a social media manager... or a content creator. Get the right people in your corner. Buy speed and stop allowing manpower to be the bottleneck to your success. The average person with a stellar team will outperform the genius without a team every single time. To Your Success,
Craig P.S. One of the best ways for you to "buy speed" in 2020 is to get objective outside eyes on your life and business from people who are not only surviving the chaos of this year... but thriving because of it. There are still a few spots left in my new group coaching program 2X-Live... And if you want to get my personal feedback on your business and access to the exact strategies I'm using to scale my business right now... Just click below to register and get access to weekly Zoom calls with me and my personal board of advisors. I genuinely don't know of any other offer out there that gives you this level of access and coaching for such a small fee. So if you're serious about building your empire in 2020... THIS program will help you do it. | 