The fast-food chain is dodging comparisons to its current and past products by staying very quiet about its new sandwich. How will consumers respond to its opaque strategy?

Content marketers know the holidays work for their brands, but keeping them all straight can prove to be elusive. See this guide from Sprout Social to organize your 2018 marketing schedule.

A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.

Come to the conference that has been inspiring speechwriters and executive communicators for 30 years.

Key figures within an organization—or the culture itself—can present obstacles for even the most intrepid public relations pro. Despair not, valiant warrior; sally forth, using these weapons.

Make sense of the numbers with guidance from experts at Scripps Health, Southwest Airlines, KPMG and more.

The past twelve months have been a tumultuous ride for communicators and media experts. What changes should the industry learn from to avoid repeating their mistakes?

Most organizations have blogs, so you must attract and keep readers’ attention as long as possible. This infographic reveals secrets for outstanding copy and best publishing times.

Brand managers and PR pros can add easy content this year with the help of a website that pulls the nine best-received posts of the year from Instagram. Here’s how.

The first step to better copy is to understand your audience. You’ll also improve if you find your voice, avoid interruptions, use helpful tools and read authors who inspire you.

2018 is closer than ever. To celebrate the new year, here are the top 10 stories from PR Daily last year.