Foodwise | December 13, 2024 | View as Webpage

Why Your Support Matters to Next-Generation Farmers Like Rudy Jimenez of Green Thumb Farms

At a time when family farms are rapidly declining and the average age of a farmer is 58, it’s more important than ever to support the next generation. That’s why Foodwise is dedicated to ensuring that small California farmers can earn a livelihood at our markets, while they steward the land and nourish our Bay Area community. Next-generation farmer Rudy Jimenez of Green Thumb Farms shares his farming journey, and why Foodwise farmers markets and education programs are critical to the success and future of small sustainable farms like his. When you support Foodwise, you are cultivating a world where family farms can beat the odds and thrive.

This Week's Picks

Carrots | Broccoli greens | Oranges | Pink lemons | Quail eggs| Hachiya persimmons | Olive oil | Oysters | Blood orange marmalade | Satsuma mandarins

Tomorrow's Demo:

Yasmin Fahr, Cook Simply, Live Fully

Tomorrow at 11 am, Yasmin Fahr, author of Cook Simply, Live Fully, will stop by the Foodwise Classroom! Ask her questions while she makes a cozy soup with kale, ginger, and turmeric. Free samples, recipes, and a book signing will follow.

We're Over Halfway to Our Goal! Support Healthy Farms and Youth with Foodwise

With your support, we've raised $42,570 in support of family farms, food access, and education. Help us reach our $75,000 goal by December 31 to support an equitable and sustainable food future in 2025 and beyond.

Intern Spotlight:

Claire Smoker

Meet Claire Smoker, who brought her event planning experience and passion for farmers markets to support Foodwise's biggest fundraising event, Sunday Supper, this fall.

Holiday Market Schedule & Gift Guide

This holiday season, give the gift of good food while supporting local farmers and food makers. Check out our holiday guide for dozens of delicious and distinctive gift ideas. The Ferry Plaza Farmers Market is open throughout the holidays, except December 26 and January 2.

Grandma Elsie's World-Famous Persimmon Cookies

Softened and ripe Hachiya persimmons are the star of this fruity cookie. Bryce Loewen of Blossom Bluff Orchards created this recipe based on his grandmother's baking.

Ferry Plaza Farmers Market: Featured Vendors

This December, grab last-minute gifts like crunchy chile condiments from Flor de Chile, handmade alfajores from Sabores del Sur, and gourmet salts from Sal de Vida. Visit La Cocina's Gift Shop on Saturdays at the Ferry Plaza Farmers Market.

After almost five years, Proyecto Diaz Coffee will be transitioning out of the Ferry Plaza Farmers Market to focus growing their business. Say thanks and stock up on their sustainable coffee beans before their last market on December 31.

Community Happenings

Proyecto Diaz Coffee Holiday Mercadito | December 14 | Oakland

In The Black Holiday Sip & Shop | December 21 | SF 

Gumbo Social Pickup Menu | Order ahead for pickup December 23-24 | SF

Christmas Eve Farmers Market (see special lineup!) | December 24 | SF

New Year's Eve Farmers Market | December 31 | SF

Foodwise Volunteer Orientation | January 22 | SF

45th Annual EcoFarm Conference | January 22-25 | Pacific Grove

Foodwise Demo: Vina Thakkar Patel, The Spice Collector’s Cookbook | January 25 | SF

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.

Ferry Plaza Farmers Market: Saturday, 8am-2pm | December 14

La Cocina Pop-Up: Sabores del Sur, Flor de Chile, and Sal De Vida

Mandela Partners Pop-Up: K.I.S. (Keep It Simple) Juice

Returning: Brokaw Ranch Company, GG Farm, Little Moon Bakehouse, Peaches Patties

Out: Acme Bread Company, Blossom Bluff Orchards, City Bees, Devoto Gardens & Orchards (out for the season), Flora Gelateria, Glashoff Farms, Gourmonade, Mangosay (until December 21), Mark & Mike's, Mountain Ranch, Nusa, Primavera, The Farmer's Wife, Tomales Farmstead Creamery

Ferry Plaza Farmers Market: Tuesday, 10am-2pm | December 17

Returning: Nucha Empanadas

Ferry Plaza Farmers Market: Thursday, 10am-2pm | December 19

Out: Rodriguez Bros. Ranch (out for the season)

Mission Community Market | Closed for the season. Returns March 20, 2025.

Visit foodwise.org for seasonality charts, recipes, and more!

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Ferry Plaza Farmers Market | Sat 8am-2pm | Tue & Thu 10am-2pm

Mission Community Market | Closed for the season. Returns March 20, 2025.

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