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Wieden + Kennedy Beats Out Several Other Top Agencies to Win Global Creative Duties for Airbnb Final round pitted W+K against DDB By Patrick Coffee Today Airbnb officially concluded a review launched in April by naming Wieden + Kennedy as its new global creative agency of record. Moving forward, W+K will collaborate with the short-term rental marketplace company and its existing agencies--including an in-house team--to promote its services around the world. The company confirmed that the final round of the... Read more » |
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Meet Molly, the Inventive Star of GE’s Latest Inspirational Ad More maker magic from BBDO By Angela Natividad Meet Molly, the girl who never stops inventing and the star of BBDO's latest piece of work for General Electric. Molly starts out as a kid like any other, sent to take the garbage out by her dad, when she's struck by an idea that sends her drawing up a storm. Some kids would stop... Read more » |
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