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| Charming, low-fi films even got their own festival By Angela Natividad Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix. To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched... Read more » |
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| It will release metrics every month By Marty Swant |
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| Adweek Webinar by Networked Insights | | Thursday, June 29, 1 PM ET | 10 AM PT |
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| Exposure to people and ideas that differ from our own can bring inspiration By Tracy Brady |
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| Protesting deep cuts to the copy desk By A.J. Katz |
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| Axel Schwan wants to be each agency's favorite client By David Griner Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world's top marketers? That's a bit like finding a two-headed unicorn in your backyard. As he accepted the honor of Cannes Lions Creative... Read more » |
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| Fourth of July spot shows how the country has changed By Erik Oster John Trumbull's iconic "Declaration of Independence" painting captures a defining moment in American history, as the signers of the document lay the groundwork for the philosophy behind the future nation. For its Fourth of July campaign, Ancestry.com recreated the painting with a variety of Americans from different ethnic backgrounds, showing how far our nation has... Read more » |
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| Pedro Ruiz III died after his girlfriend shot him while filming a video By Sami Main Pedro Ruiz III, a 22-year-old aspiring YouTube star who lived in Minnesota, died Monday after convincing his girlfriend to fire a gun toward a book at point-blank range in front of his chest. Monalisa Perez, his 19-year-old pregnant girlfriend, frequently posted prank and stunt videos with Ruiz and their family on their YouTube channel; the... Read more » |
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| Featured Jobs | | TravelHost Take control of your finances and your schedule | | Houston Hotel Magazine Heart of Houston | | Houston Hotel Magazine Heart of Houston | | IBISWorld 90025, Los Angeles | | Well-funded New York news media startup Working from home | | |
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| It's using Sensei to understand big data trends By Marty Swant To better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Today, the company is launching a service that will track how users interact with the tools that media companies and brands build for Amazon's Alexa, Google's Assistant and Apple's Siri. The voice analytics... Read more » |
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| Adweek caught up with the minds behind several viral sensations By Erik Oster Memes inspired by ads are not uncommon, often extending the reach of campaigns via unpaid media. But it's hard to predict when an ad might inspire such a viral sensation as the "But That's None of My Business" Kermit meme or riffs on The Most Interesting Man in the World's "I don't always drink beer"... Read more » |
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| A chunk of the app's demo is looking for a new vehicle By Christopher Heine Snap is trying to rev up the advertising dollars it's getting from the automotive sector, even though eight out of the top 10 global carmakers ran campaigns on Snapchat in 2016, according to the company. At the same time, the mobile player, which reported $150 million in first-quarter earnings, needs to do even better to... Read more » |
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