The 2020 presidential election may not be the breakout year for paid influencer marketing campaigns from presidential candidates after all. Early on in the election cycle, Democratic hopefuls, like the Michael Bloomberg campaign, paid influencers, like meme account @KaleSalad, to gain traction. But with the election just over a month away, agency execs say that influencer marketing hasn’t been utilized as expected for this cycle. Read more below. - Some digital agency executives and influencer marketing experts say that there will be a more dedicated push to work with influencers and celebrities on organic social media posts, particularly from Biden.
- As producers return to shooting in studio and on location, they continue to produce projects remotely, which is bringing workloads back to their usual volume.
- Under ABG's ownership, Sports Illustrated has penned 15 licensing deals with another three to five on the horizon for this year.
- For the last two months, magazine group Future Publishing has geared up to launch My Imperfect Life, a title focused on young women with the intention of growing a U.S. audience.
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| WTF Influencers | | | | Now, with the election just over a month away, agency execs say that influencer marketing hasn’t been utilized as expected for this cycle. | | |
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howdy! | Programming & Production | | | | As producers return to shooting in studio and on location, they continue to produce projects remotely, which is bringing workloads back to their usual volume. | | |
| Sponsored by Duration Media | | | | To deliver a competitive blow to low-quality sites and practitioners, premium publishers are beginning to use tools that let them serve ad impressions only when their readers are genuinely investing their time and attention. | | |
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howdy! | Content & Commerce | | | | Sports Illustrated has penned 15 licensing deals with another three to five on the horizon for this year. | | |
| Sponsored by Xandr | | | | Impending browser changes will promote consumer privacy. But some advertisers are treating them as an opportunity to champion privacy while finding new and innovative ways to provide relevant, targeted ad experiences. | | |
howdy! | Publishing in the Platform Era | | | | Over the next few months, the publisher is focusing on building up an editorial team and audience in the U.S. | | |
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| Sponsored by Ceros | | | | Consumers’ demand for exceptional content has never been greater. Join this webinar on Thursday, October 22, at 1 p.m. EDT, to learn about the most effective content tactics creative marketers can deploy, and how immersive experiences are changing the ways consumers respond to ads. | | |
howdy! | Coronavirus Fallout | | | | Cadillac CMO Melissa Grady shares how the company shifted its media mix and how it’s planning for the uncertain road ahead. | | |
howdy! | Content & Commerce | | | | Pinterest is increasingly an intriguing proposition for traditional reach-based advertisers that are being forced to act like direct-to-consumer brands. | | |
| | | | | A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure. |
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