Hi John,
The retail media advertising landscape is grappling with fragmentation and a pressing need for standardization. Without it, advertisers risk leaving a significant amount of money—up to $15 billion, per McKinsey estimates—on the table, and lessening buyer enthusiasm.
Join me (register here!) as I share key takeaways from our latest retail media ad spending forecast, including how ad budgets are allocated by channel, including on-site and display, and by networks like The Kroger Co. and Target. Plus, hear why the industry’s call for standardization may still have a ways to go.
Reserve your seat today for Thursday, November 16 at 2pm ET / 11am PT.
See you soon,
Max Willens
Senior Analyst
Insider Intelligence |
