Good morning, Marketer, and it’s time for intelligent decisions.
CMOs are, by and large, big picture people. They focus much more on strategy than on methods and technology. As with so much in marketing, AI is changing that. Anita Brearton explains why CMOs must prioritize marketing technology strategy and create internal policies for using generative AI.
Making a decision like that will never be easy, but it doesn’t have to be so hard. One solution is decision intelligence, a framework that bridges the gap between insights and decisions. Anand Thaker takes an in-depth look at DI and how using it leads to making better, consistent and data-driven decisions.
Constantine von Hoffman,
Managing Editor
