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 | Adfreak | May 22, 2017 | | Today's highs and lows of creativity |
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| Coloring in shades of 'Turdly' By Angela Natividad Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to "hack" culture. This covers subjects from what colors to wear to a job interview ... to the ideal shade for prisons. Because of this odd relationship... Read more » |
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| Making the case for an easy switch By Gabriel Beltrone |
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| Promoted Content by Merkle | | Addressability, personalization and loyalty |
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| A plea to 'Live for the Story' By David Gianatasio |
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| A brew even the Log Lady stands by By Angela Natividad |
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| Say hello to S.Q.U.I.D (Shared Quests Uniting Individual Dudes) By Tim Nudd Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual... Read more » |
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| 'Field Trip to Mars' and 'Gravity Cat' also win big By Tim Nudd Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a... Read more » |
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| Big-hearted approach from We Believers By David Gianatasio When Mom or Dad spends long tours of duty far from home while serving in the military, their kids sometimes need extra understanding, encouragement and emotional support. If a parent dies in combat, these children can struggle mightily to cope with the loss and adjust to a new reality. Understandably, they're at greater risk for... Read more » |
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| Featured Jobs | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| Model fronts La Perla's new fashion campaign By Tim Nudd Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O'Keeffe and... Read more » |
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| Cute and clever campaign for Hansaplast By Tim Nudd As any parent knows, the vast majority of children's tears come from emotional rather than physical pain. So, in a clever bit of product development, FCB recently helped Hansaplast, the Beiersdorf adhesive-bandage brand, come up with bandages for those non-physical injuries that so torment kids in their younger years. The product line is called Hearts.... Read more » |
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| A message in the medium By Angela Natividad One of the unfortunate side-effects of getting older is that life starts to retract. With time, age and the cinching-down of careers and financial responsibilities, doors slam shut. The consequences of our actions resound louder. Adulthood is one long series of problems to solve, and fires to put out, and it's easy to look at... Read more » |
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