WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

AUGUST 9, 2018

Will Americans Fall Out of Love With Their Cars?

A session attendee says he wants no part of the multi-modal transporation world. “There’s that saying, ‘You can have my gun when you pry it from my cold, dead hand.’ That’s how I feel about my car.”

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How to Turn, Turn, Turn Inventory

Develop an on-air/online video message that motivates real buyers, not just shoppers.

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Don’t Train in Vain: Cybersecurity Lessons from the FTC

In data-security and privacy efforts, the details make all the difference.

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CarGurus Study Focuses on Just How Today's Consumers Shop for Cars

In a WardsAuto Q&A, market researcher Madison Gross talks about delving into the mind of the automotive customer.

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