Will generative AI help publishers save and make money?

Also: Marketers' preparations amid potential TikTok ban ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market.

March 21, 2023

Publishers tout generative AI opportunities to save and make money amid rough media market Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market. Additional coverage: The likelihood of a TikTok ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. More in this Digiday+ Marketing Briefing. The Guardian U.S.'s Luis Romero is working to grow the U.K.-based publishers' ad business in North America while combating the pervasive brand safety problem facing all news publishers. Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time. There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years. Looking back at 2022, the hits to publishers' revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn. Ad tech company Infillion on Tuesday launched a new media buying product aimed at measuring all campaign key performance indicators across platforms. Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek. Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more Email marketers are searching for optimization solutions and developing tactics to improve open and conversion rates. Sponsored by Mailchimp. With new local-focused DSPs hitting the market, advertisers are turning to them to address CTV measurement difficulties. Produced in partnership with Marketecture. Top Stories Navigating Economic Instability Publishers tout generative AI opportunities to save and make money amid rough media market Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market. howdy! Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. Sponsored by Marketecture Why a data-driven approach is essential for CTV advertising With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven. Advertisement howdy! Beyond Ads How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S. The Guardian U.S.’s Luis Romero is working to grow the U.K.-based publishers’ ad business in North America while combating the pervasive brand safety problem facing all news publishers. Sponsored by Foundry 360 Survey: How are you budgeting for and creating content across owned-and-operated channels? Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card. howdy! Modern Newsroom Digiday+ Research: Video ads are a growing business for publishers large and small Video advertising’s potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time. Advertisement Sponsored by Wiland Survey: The state of marketing data enrichment and analytics Marketers: How are you using marketing data in 2023? How is data enrichment and analysis powering your campaigns and marketing outcomes? Let us know in this survey and we’ll send you a $5 gift card. howdy! Equality and Opportunity 'It has to be built in': How agencies strive to advance their diversity goals There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years. howdy! Navigating Economic Instability In graphic detail: Publishers' full year 2022 earnings Looking back at 2022, the hits to publishers’ revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn. All Latest Stories

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