Marketing technology

5 ways B2B differs from B2C — and 3 ways they align

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.

Search marketing

DOJ seeks sale of Chrome in Google antitrust case

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.

Customer relationship management (CRM)

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.

Social media

Bet on the right social media strategies in 2025

Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for.

Email marketing

New rules for bulk email senders from Google, Yahoo: What you need to know

We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024.

Social media marketing

How TikTok is transforming brand advertising

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing management

How marketing leaders can transform marketing from a support function to a growth driver

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

Free industry report

How does your martech stack stack up?

Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey.

Download your free copy

What else we're reading

• Here are the design trends you’ll be sick of at this time next year.
• Coca-Cola made a holiday ad using only AI. Not surprisingly, people have strong feelings about it: here, here and here. (IMO: The animation is generic and nowhere near as lively as Coke’s usual holiday ads.) 

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Does your organization need to level up its customer experience? Check out MarTech’s Enterprise Digital Experience Platforms: A Marketer’s Guide to get an overview of the DX space and the available tools.

What they're saying

• “In B2B, sometimes over-selling means customers perceive a high risk of disappointment and avoid the product. In B2C, if the customer believes you, that’s what matters — unless you’re worried about repeat purchases.” Mike Maynard in 5 ways B2B differs from B2C — and 3 ways they align.
• “Conversion rate is the Swiss army knife of metrics. It can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal.” Jeanne Jennings in Use conversion rate as your key email marketing metric.

From Search Engine Land

• DOJ plans to push for Chrome sale after Google antitrust victory
• Google site reputation abuse policy now includes first-party involvement or oversight of content
• How to create article outlines with AI based on Google’s Top 10
• Google Lens for in-store and local shopping
• SEO for page titles and meta descriptions: How to win more clicks