Will Google's Search Generative Experience really transform web search? The date for a full roll-out of Google’s SGE is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI proving unable to move the dial for rival Microsoft's search share, what’s next for SGE?
The platformisation of ChatGPT: what’s in it for brands? While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?
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The Future of Marketing: The AI Opportunity Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…” But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
