According to the most recent Digital Commerce Index, more customers prefer self-checkout, especially younger ones between the ages of 18-44.
So we asked:
Are you seeing an increased acceptance of self-checkout at grocery stores?
And you answered:
- Yes, more do it on their own (57%)
- No, we hear more complaints (39%)
- Other, tell us in the comments (4%)
And you said:
Jonathan Lieu, Corporate Communications Manager
Acceptance is different from liking it. When I shop, sometimes self-checkout is the only option, so oftentimes customers are forced to use it. I don’t think customers necessarily prefer self-checkout for the sake of self-checkout itself. What they want is speed. They don’t want to have to wait in a line longer than they have to. I’m confident that if customers feel that a human can check them out quickly, they wouldn’t care about self-checkout.
Ryan Turnley, Head of Customer Supply Chain Supermarket and eCommerce at BlueTriton Brands
If you trust the media, no one likes it. I seem to see the older demographics struggling with it, while the younger demographics accept it. Personally, if it saves me five minutes, it’s worth it to me. Sam's Scan & Go is my personal favorite. I can’t time but I can utilize tools that help me get time back.
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Have another thought? Weigh in on our LinkedIn poll here, or email the SN team at contactus@supermarketnews.com, and make sure to include your first and last name and job title. Have a great weekend!
WHAT DO YOU THINK? | 
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