Marketers weigh the cons of working with Google Ad Manager amid Justice Department's new lawsuit It might be difficult for advertisers to turn their backs on Google completely but it's getting a lot easier for them to look away these days. Additional coverage: Other things to know about - Rather than focusing on adjusting YouTube and CTV campaigns on the fly, Pixability is prioritizing the planning process advertisers take via machine learning. Produced in partnership with Marketecture.
- Publishers: What content channels and formats are most effective for you when engaging young millennials and Gen Z audiences on your website? Have you found specific content deployment methods to be more effective than others? Let us know in this survey and we’ll send you a $5 gift card with the results. Sponsored by Arc XP.
- Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV.
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| Top Stories |  | | Ivy Liu |
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| | | | | When is it time to back away? | | |
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howdy! | | | | | There’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. | | |
| | | | | Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey. | | |
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howdy! | | | | | Governments’ interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space. | | |
| | | | | By blocking clickbait ads and providing a higher-quality ad experience for users, publishers are able to grow audience relationships and attract more advertisers. | | |
howdy! | | | | | Video investment executives think NCM and Screenvision have a chance to grow their share of video dollars — but mainly if they target prime-time linear TV. | | |
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| | | | | When DSPs like SMADEX share detailed information about their data and algorithms, brands are better equipped to discuss digital advertising strategies. | | |
howdy! | | | | | Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows. | | |
howdy! | | | | | Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. | | |
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