eMarketer lowered its growth projections for Facebook Messenger through 2021 in favor of sister application Instagram and rival Snapchat. The research firm found that Messenger dominated the chat app market in the U.S., with 125.4 million users, up 7.5 percent compared with 2016. However, eMarketer also found that teens and young adults (age 18 through...
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Digital & Tech Daily
October 05, 2017
Today's top news for digital marketers
eMarketer found that teens and young adults are engaging less with Messenger and more with Snapchat and Instagram
By David Cohen
eMarketer lowered its growth projections for Facebook Messenger through 2021 in favor of sister application Instagram and rival Snapchat. The research firm found that Messenger dominated the chat app market in the U.S., with 125.4 million users, up 7.5 percent compared with 2016. However, eMarketer also found that teens and young adults (age 18 through...
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Why We Eat What We Eat is the 6th branded show for the network
By Sami Main
Promoted Content by Adjust
John DeVine discusses the former internet giants' second act
By Lauren Johnson
It's launching Insights Engine Project
By Marty Swant
Place your votes in Adweek's Readers' Choice Awards
By Adweek Staff
Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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