WardsAuto Dealer 5
WardsAuto Dealer 5
 

APRIL 26, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, April 26. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Will Digital Auto Retailing’s Current Popularity Wane?

“Each customer is unique, and chooses their own path to buy a car,” says Steve Wittman of car dealership chain Sonic Automotive.

Full article

2.

All-Electric 2023 Cadillac Lyriq to Start at $59,990

Cadillac will begin taking reservations for the two-row CUV this September, and production will begin in late first-quarter 2022 at GM’s plant in Spring Hill, TN. Some 200 Cadillac dealers are surrendering franchises rather than commit to selling BEVs.

Full article

3.

Honda Aims for 100% Electric Vehicles by 2040

Reuters reports Honda's new CEO Toshihiro Mibe calls Japan's emission-reduction targets "feasible" en route to making the nation carbon neutral by 2050.

Full article

4.

Subaru Again Leads Ranking of Most-Seen Auto Commercials

The No.1 ad for the week of April 12 is Subaru’s portrayal of one family’s trip down memory lane in their Forester. According to an iSpot Ace Metrix survey, this spot scored above the average for automotive ads in terms of watchability, relevance and likability.

Full article

5.

Volkswagen Introduces New ID.6 Electric CUV

The German automaker’s third ID. badged model, which is slightly smaller than the U.S.-produced VW Atlas, will be produced and sold exclusively in China.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...