WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

FEBRUARY 6, 2023

Welcome to the Monday, February 6, 2023, of WardsAuto Dealer 5. As always, there's plenty of news about the auto sector. We've gathered some of the most notable stories from WardsAuto to ensure you are in the know.

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1.

Will People Buy Enough EVs Fast Enough?

This is not a time for automakers to wait and see how things develop. It will be very difficult for those who arrive late to catch up. There is a finite universe of EV buyers right now, and whoever gets them first will leave everyone else struggling to find customers.

Full article

2.

Auto Loan Amounts Grow for New, Used Vehicles Alike

The increase in vehicle-loan amounts has slowed from prior quarters, reports TransUnion.

Full article

3.

GM Will Sit Out Tesla-Ford EV Price War, CEO Barra Says

The automaker still expects to meet its goal of selling 1 million electric vehicles in North America by 2025, thanks in part to aggressive investments in battery production, CEO Mary Barra tells analysts during a discussion of fourth-quarter 2022 results.

Full article

4.

Honda Takes the Lead for iSpot.tv's Most-Seen Auto Ad

A new commercial for the Pilot TrailSport netted top TV ad impression counts, thanks in part to NFL and NBA games.

Full article

5.

Dealers Need Help Complying With Data-Protection Rules

The FTC allows dealerships to retain cybersecurity experts to help dealerships comply with the Safeguards Rule, but those experts are in short supply.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights. 

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@WardsAuto.com

Thanks for reading. We'll be back soon with more of the latest news.