Will sustainability efforts introduce a 'green levy' into the ad tech tax? Some fear the notorious "ad tech tax" could soon have another shade of green. Others worry about who will have to pay. Additional coverage: Digiday presents Future of TV Week Yesterday's Digiday Future of TV Programming Forum offered insight into how Vox Media, NBCUniversal and many more are approaching everything from production across formats to distribution on platforms. If you missed it, you can read more below, along with some of the other coverage from Digiday's Future of TV Week. - Short-form, vertical video is still a nut that Vox Media has yet to crack from a revenue perspective. Emily Anderson, vp of Vox Video & TV, spoke more about the publisher's video ambitions during yesterday's Digiday Future of TV Programming Forum. Read more here.
- "We are seeing signs that Q4 is going to be worse in terms of the ad market than Q3 was." See what else was overheard during this week's Future of TV Town Hall in the latest Future of TV Briefing.
- As a part of this week's coverage, we took a look at how YouTube is continuing to bet on shoppable videos this holiday season. You can also read about the political ad uptick for CTV driven by the midterms.
- Don't forget: Today is the last chance to save on entries for the Digiday Video and TV Awards. Check out the full list of categories and submit here.
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| | | | | Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. | | |
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howdy! | | | | | For this year’s U.S. midterm elections, NBC News enlisted teams across its organization to cover results across traditional TV, streaming and digital platforms like TikTok. | | |
| | | | | How are you incorporating creative refreshes into your campaigns and how often are you refreshing your video creatives? | | |
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howdy! | | | | | BMW M’s CEO and engineers explain why the German auto brand is blending digital and physical experiences. | | |
| | | | | Advertisers — and the environment — are losing out as the untraceable programmatic ecosystem redirects and siphons money and resources. | | |
howdy! | | | | | TikTok and YouTube Shorts are two platforms that Vox is steering its focus toward this year in the hope of combating misinformation and growing a younger audience. | | |
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| | | | | Brands and marketers are crafting customized messaging that turns curious shoppers into customers. | | |
howdy! | | | | | Kasasa, a leading provider of financial technology and marketing, has partnered with NBC Universal to launch a new national commercial for its contest, “These Are My People” to air on NBC and the streaming platform Peacock. | | |
howdy! | | | | | In a Twitter Spaces discussion, the company’s new owner addressed advertiser concerns and explained his vision for the platform. | | |
| | | | | Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. |
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