Hello John,
President Trump’s “Liberation Day” tariffs are shaking the markets. Overall ad spend in the US could decline slightly under a heavy tariff scenario, although digital spending is set to be more resilient. Retail sales, too, could also hit negative growth territory for the first time since the Great Recession.
In our upcoming webinar, EMARKETER analysts break down the data and discuss the likely economic outcomes. Join us to learn what strategies brands may adapt to prepare for disruptions, including shifting budget to measurable performance channels like search, diversifying their media mix to reduce risk, adapting messaging based on shifting purchasing patterns, and more.
Webinar Details: What Tariffs, Antitrust Legislation, and More Mean for Marketers and Advertisers Tuesday, April 29 | 11 AM - 12 PM ET With Jeremy Goldman, Zak Stambor, Cindy Liu, and Oscar Orozco |