Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper? As TikTok continues to dominate marketing conversations, experts sound off on whether it will become the future second screen for live events. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As TikTok continues to dominate marketing conversations, experts sound off on whether or not it will become the future second screen for live events. | | |
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howdy! | | | | | As Microsoft and Google compete with generative content, much smaller firms are building their own tech to tackle new territory | | |
| | | | | Including native ads within email newsletters means the advertiser’s sponsored content will fit in with what’s surrounding it, rather than overtly looking like an ad — meaning those there to read the newsletter are more likely to read the ad content. | | |
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howdy! | | | | | The company’s recent deal with Conde Nast was just the start. | | |
| | | | | Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. | | |
howdy! | | | | | Travel, auto and CPG are all spending with publishers this quarter, while tech, finance and beauty seem to be keeping their wallets shut. | | |
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| | | | | Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media. | | |
howdy! | | | | | Criteo’s legacy as a performance-play could complement upper-funnel players. | | |
howdy! | | | | | With privacy restrictions tightening, agencies are faced with having to step up their privacy practices this year. | | |
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