When filling a position, what do you do to ensure a diverse pool of candidates?
Ensuring a diverse pool of candidates at RetailMeNot requires deliberate and proactive sourcing from where the talent is, versus waiting for them to come to us. Companies need to know what aspects of their workplace and culture are differentiating, and which of those aspects would resonate with the talent they are looking to attract.
What do you think your company is doing well to support Hispanic employees?
At RetailMeNot, our Hispanic/Latinx employees are supported by our Mosaic employee resource group (ERG). This ERG provides the opportunity for all employees to engage in events that help increase the cultural acumen of our entire workforce, to give back to Hispanic/Latinx community organizations both in-kind and financially, and to network and connect with fellow co-workers who may have similar lived experiences.
In what ways do you think marketers can make their efforts more genuine during Hispanic Heritage Month?
Efforts to celebrate and recognize Hispanic and Latinx heritage are most genuine when they’re done continuously, not just in a designated month or time. Hispanic and Latinx employees, their culture and their contributions should be recognized all year long rather than solely one month out of the year. Authenticity is best demonstrated when marketers take the time to focus on these audiences in ways that are respectful versus exploitative or over the top, and ensure they are portraying positive images and working to dispel stereotypes.
