John, My favorite part of marketing is “the BIG idea.” The plan, campaign, project, tool, product, re-brand, new website, app, concept – whatever it may be – that will ultimately help the company meet and exceed its goals. But before your big idea ever sees the light of day, you need to get approval. And you need buy-in on many levels, from many people, departments and partners. To help get your big ideas approved, today we bring you How to get buy-in for your projects, plans and proposals from the first pitch to successful completion (plus free template). Read on to learn how to create a value prop for your project, discover ideas for seeing the project through to successful completion, and get a free template to help them shine when presented to business leaders. Here’s to your big idea, Daniel Burstein Senior Director, Content & Marketing MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Simply reply to this email to let us know how we can help. |