As the 2020 presidential election nears, every speech, sound bite and stance will dominate the national conversation. Behind the closed doors of the War Room, strategists will be creating the approaches that spark and shape messaging. This is is where the greatest lessons for marketers and researchers reside but are seldom revealed. Joel Benenson, President Obama’s lead pollster and Hillary Clinton’s chief strategist, will pull back the curtain with lessons from some of the most effective political messages. 

Register now for the webinar. Joel and BSG partner Mitch Markel will share examples of how polling helps develop nuanced and efficient messaging that works to establish a candidate, differentiate them and persuade voters, along with how those principles can be applied to winning corporate campaigns.