Explore our forecasts to gauge market sentiment and benchmark competitors
Explore our forecasts to gauge market sentiment and benchmark competitors
Assessing marketing performance and trends is crucial in today’s unpredictable climate. For example, a key pattern we’re seeing this year is that time spent on media and consumer spending are plateauing. One way advertisers can get ahead of competitors is by spreading out spending to take advantage of new inventory that is opening up, according to our special analyst report, “The Future of Digital 2024: Winning the New Zero Sum Game.”
Ashleigh Shapiro, senior growth director at performance-driven digital marketing agency Code3, won 90% of her new business clients with presentations featuring EMARKETER forecasts on consumer behavior and media usage like the takeaway above.
Our forecasts can help you make sense of the market and benchmark competitors. If you’d like more ideas on how to incorporate EMARKETER data into your strategy, connect with us today, or learn more about how Code3 found success with their subscription here.
