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Winning Ecommerce in 2021 Strategies for Success in a Rapidly Changing World
2020 was a year of accelerated change in digital retail. As ecommerce transitioned from a consumer choice to a lifeline, merchants had to adjust their policies and strategies on everything from fulfillment to loyalty programs.
Merchants that adapted thrived, with influxes of new customers and booming sales. But changes to shopping patterns also led to growing pains and emboldened a new generation of opportunistic fraudsters. So what happens next, and how can merchants make the most of it?
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