Sports nutrition: It's a whole new game.
The sports nutrition market has morphed to such an extent, it can now more accurately be described as "active" nutrition. Meet the new players defining the category and learn the revised rules of the game that are prompting consumers to examine these products through an increasingly sophisticated lens. - Modern definitions of fitness shaping product development
- Demographic-specific priorities
- Five key categories poised to perform
- Three trends that are gaining momentum
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