This year's 30-second Super Bowl spot goes for $7 million. Instead of forking over the cash, here's how brands are "hacking" the Big Game. Additional coverage: - To put it bluntly, uncertainty is the name of the game, and it seems like it'll hang around for most of the year. One thing that's crystal clear, though, is the resilience of ad spending.
- This week’s Digiday+ Research Briefing examines whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year.
- As Disney, Fox and Warner Bros. Discovery shock the media world with a potential streaming powerhouse, buyers are awaiting pricing and inventory details.
- The New York Times' Q4 2023 earnings report showed the company isn’t entirely immune from the volatile ad market. In fact, the company doesn’t expect to improve in the first quarter of this year.
- The mania around made-for-advertising sites (MFAs) has calmed down, according to five agency executives – though MFAs are anything but forgotten. More in this Digiday+ Media Briefing.
- The Super Bowl has arrived, and with it, the expectations of the first broadcast by TelevisaUnivision — entirely in Spanish.
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| Top Stories |  | | Ivy Liu |
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| | | | | This year’s 30-second Super Bowl spot goes for $7 million. Instead of forking over the cash, here’s how brands are “hacking” the big game. | | |
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howdy! | | | | | Trends and turmoil in 2024 advertising. | | |
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| | | | | Not all ad formats can accomplish the same outcomes, amplifying creative, driving unique interactive experiences and fostering engagement. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data from Digiday+ Research. | | |
| | | | | According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts. | | |
howdy! | | | | | As Disney, Fox and Warner Bros. Discovery shock the media world with a potential streaming powerhouse, buyers are awaiting pricing and inventory details. | | |
| Advertisement |  | | |
| | | | | While DCO has become integral to agencies’ workflows, teams are still working to integrate this technology better throughout the campaign lifecycle. | | |
howdy! | | | | | The New York Times’ Q4 2023 earnings report showed the company isn’t entirely immune from the volatile ad market. In fact, the company doesn’t expect to improve in the first quarter of this year. | | |
howdy! | | | | | In this market check, the buy-side seems to think the mayhem around MFAs has subsided, but MFAs have moved into the realm of brand safety. | | |
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