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Top Stories | | Ivy Liu |
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| | Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some creators’ brand partnership business. | |
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howdy! | | This edition of Digiday’s CES Briefing looks at how the agentic era of AI looms over CES and then recaps a session that highlights the underlying issue of everything becoming an ad network. | |
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| | From Digiday’s sister brand Glossy: Retail leaders are integrating AI across multiple touchpoints, including customer service, product discovery and marketing. | |
howdy! | | As social fragmentation continues, marketers are looking to rewrite the playbook in an increasingly complex and unpredictable environment. | |
| | Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. | |
howdy! | | This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025. | |
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| | From Digiday’s sister brand Glossy: While BFCM delivered a surge of new customers, brands focus on retention as part of a long-term growth strategy. | |
howdy! | | The partnership gives teams across Creo and OMG visibility into organic search volume and keywords on TikTok. | |
howdy! | | Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient. | |
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