| | | | | With a Keen Eye and a Razor Wit, Kumail Nanjiani Is Becoming an Inescapable Creative Force Silicon Valley star shares his creative process, The Big Sick and his take on advertising By Katie Richards Picture your classic Hollywood triple threat. Now, throw it out the window, in the garbage, wherever, and say hello to Kumail Nanjiani--the stand-up comedian who's redefining what it means to be a modern-day triple threat. Everything about the Silicon Valley star--from his upbringing in Karachi, Pakistan, to his unorthodox love story with now-wife Emily Gordon,...
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| | | | | | | | Horizon Media Hopes to Unlock the Potential of AR, VR and 360 Videos With Its New Division ABC Entertainment and GSN have used the agency's service By Christopher Heine Horizon Media today is announcing UNCVR, a division that will feature a partnership with entertainment-based tech player STXSurreal and focus on augmented reality, virtual reality, mixed reality and 360-degree videos. Sarah Bachman To get the endeavor off the ground, Horizon stayed in-house talent for the department leads, selecting Sarah Bachman, vp of mobile strategy, and...
Read more » | | Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising Working with brands, agencies and data to analyze female roles in ads By Kristina Monllos Don't ask Geena Davis about role models. At least, don't ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs--all of the jobs that women have in real life--but please, if you do anything, make those characters interesting....
Read more » | | Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual...
Read more » | | | | | These Are the 10 Most Popular Shows on Social for the 2016-2017 TV Season From SNL to The Bachelor, these series dominated online By Sami Main More than 2.9 billion social interactions across Facebook and Twitter were recorded during the just-concluded 2016-2017 TV season, according to Nielsen's Social Content Ratings. Last year saw nearly a billion tweets sent in the U.S. about TV in the 2015-2016 season. With data collected from September through May, Nielsen was able to learn which shows...
Read more » | | For Apple’s First Series, Planet of the Apps, the Company Imitates, Not Innovates The Shark Tank-esque show assembles—but wastes—an A-list panel By Jason Lynch Throughout most of its lifespan, Apple has been an innovator--if it doesn't outright invent a new product, it takes an existing one to the next level and beyond--but as the company releases its first series, it finds itself in a unusual position: that of imitator. That's the case with Planet of the Apps, which unexpectedly...
Read more » | | The CW Will Debut Its Entire Fall Slate During One Week in October The new season starts with Supergirl's premiere on the 9th By Jason Lynch The CW is keeping it simple for its fall premiere schedule, opting to debut all 10 shows during a single week. It starts on Monday, Oct. 9, which will see the return of Supergirl for its second season on The CW (after originally airing on CBS) at 8 p.m., leading into new military drama Valor,...
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