This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]
| Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was to engineer a remote workforce to working as close to “business as usual” as possible. But with the world economy facing a deep recession, advertising agencies are faced with an uncomfortable truth: For all the talk of “business transformation,” most are still in the ad-making business when that’s the last thing clients need. Read more below: “The fight for the survival of the client brand: That’s the client brief at the moment,” said Richard Robinson, managing director of Xeim Advise. In the latest Digiday Confessions, a marketer discussed what happens to a chief media officer when media investments suddenly shrink. Independent publishers have all but given up on the possibility for growth this year. Now they are scrambling to figure out where to adapt their strategies simply to stay alive. During a time where it's broadly illegal for people in the U.S. and Europe to gather, The Financial Times is adapting its in-person event business. Other things to know about In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets. Sponsored by Simulmedia. New data from 2019 shows that the SSPs most likely to serve low-quality and malicious ads are also the ones least likely to address the threats. In a new guide for publishers, learn tips for steering clear of the worst-offending SSPs and preserving ad quality. Sponsored by Confiant. | | |
|
| Coronavirus Fallout | | With ads on hold, agencies face an identity crisis | | This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […] | | |
|
howdy! | Sponsored by Marfeel | | A publisher’s guide to ad-supported UX design | | User experience is the key to boosting ad revenue without burning readers. In a new publisher’s guide, learn how to choose the ideal ad placement points and minimize latency on the path to balancing UX with monetization. | | |
howdy! | Sponsored by Xandr | | Bridging the TV-digital divide from an engineer’s perspective | | TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. | | |
howdy! | Coronavirus Fallout | | How The Financial Times is adapting its events business | | During a time where it’s broadly illegal for people in the U.S. and Europe to gather, The Financial Times is adapting its in-person event business. Wasting little time, the business and finance publisher hosted the first in a series of online events, called “Digital Dialogues,” on Wednesday, April 1. “The Global Economic Emergency” session featured […] | | |
| Sponsored by CafeMedia | | Webinar: How publishers are using first-party data and anonymized IDs in the privacy era | | Publishers are turning to an array of new tactics to contend with stricter regulations and cookie restrictions, including anonymized IDs and leveraging first-party data. In a webinar, on April 13 at 3 p.m. EST, join experts from CafeMedia, Huge and Atlanta Black Star as they discuss publisher techniques for driving revenue in the age of privacy. | | |
howdy! howdy! |
