Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. Additional coverage: - This week's Digiday+ Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week's Digiday Programmatic Marketing Summit.
- Mexico-based Jose Cuervo is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
- The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
- Benjamin Moore wants to make sure people know that it is only available at local retailers, so it took to out-of-home, print, display ads and influencer partnerships to make it clear that its products are not available at big-box retailers.
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| | | | | Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. | | |
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howdy! | | | | | This week’s Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week’s Digiday Programmatic Marketing Summit. | | |
| | | | | Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. | | |
| Advertisement |  | | |
howdy! | | | | | Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen “Wonderboy” Thompson. | | |
| | | | | In a fragmented TV landscape, brands and agencies are using CTV alongside other omnichannel tactics to reach audiences. | | |
howdy! | | | | | The good news in Dentsu’s ad forecast is that there’s still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit. | | |
| Advertisement |  | | |
| | | | | Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. | | |
howdy! | | | | | The 140-year-old paint brand wants to make sure people know that it is only available at local retailers. | | |
howdy! | | | | | It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. | | |
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