Other things to know about - Your last chance to enter the Digiday Media Awards is March 15. Join the ranks of past winners including BuzzFeed, The Wall Street Journal and many more.
- While many comment on the ‘streaming wars’ between companies like Disney, Netflix and Amazon as they look to secure more subscribers for their TV streaming offerings, consumers rely on subscriptions to manage many more aspects of their lives than what they’re watching. Sponsored by Bango.
- While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. Sponsored by Genius Sports.
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| Top Stories |  | | Ivy Liu |
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| | | | | Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer. | | |
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howdy! | | | | | Sources claim Roku is hinting at the pending sunsetting of its OneView platform. | | |
| | | | | With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. | | |
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howdy! | | | | | Midway through Q1, publishers share early signs of digital ad growth. | | |
| | | | | In a recent Digiday and Clinch survey, agency respondents cited real-time adaptability and personalization at scale as the top two advantages DCO offers over non-DCO campaigns. | | |
howdy! | | | | | The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. | | |
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| | | | | Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. | | |
howdy! | | | | | Video advertising company Pixability has partnered with Black-owned digital video network Culture Genesis to expand its diversity efforts. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research. | | |
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