Ranker and Topix had been spending millions of dollars a month on Facebook ads, but have had to cut back as Facebook has cut down on low-quality ads.
June 27, 2019

In Thursday's edition of the Digiday Daily, learn about how agency employees are quitting without two weeks' notice and how Instacart’s role as the digital glue of grocery is growing increasingly complex. Read all that and more today.

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  • People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to their consumers. Customers expect to engage with brands on their own terms. Sponsored by Kustomer
Top Stories
Publishing on Facebook
Ranker and Topix had been spending millions of dollars a month on Facebook ads, but have had to cut back as Facebook has cut down on low-quality ads.
Agency Culture
Some agency employees in in-demand positions like digital or social roles are leaving their current agencies faster or ghosting agencies during the job interview process. Reasons vary but include demand from new employers, cost of living and general lack of etiquette.
Sponsored by Facebook
Real-time auctions are shaking up the world of mobile app monetization. Learn five crucial steps publishers need to take as they transition to bidding. Sponsored by Facebook
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DIGIDAY+ MEMBER EXCLUSIVE
Measurement and attribution have always been difficult in advertising, digital or otherwise. But branded content especially has been more of a challenge, with brands struggling to justify their investments in the discipline — and sometimes, not knowing what they’re even looking for. 
Sponsored by FreeWheel
At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda. Sponsored by FreeWheel
Marketing on Platforms
Facebook’s policy change comes not only as CBD is growing but as it gains approval from drug stores and enters new categories like beauty brands.
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Sponsored by PubPlus
The advertising environment is transforming, pushing publishers to find new revenue streams, such as e-commerce, affiliate partnerships, subscriptions or events. But for publishers who profit from paid content distribution on social and native channels, it’s a path that carries several challenges. Sponsored by PubPlus
Agency Culture
For a young black woman at a media agency, microaggressions are part of her daily working life. She experiences racism and ageism from her coworker and it impacts her mental health.
Video Anywhere
When Bob Bakish became Viacom’s CEO, its TV ratings were falling, U.S. ad revenue was sagging and its studio was struggling. But that was over two years ago.

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Marketing on Platforms
"We're looking for real people to tell real stories about their experiences with our products. We have to find more efficient channels because it's no secret that it's becoming more and more difficult to use -- it's funny to call them this -- the traditional digital channels."
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